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Strategic Marketing Management Planing, Implementation and Control

By: Wilson, Richard M.S.
Contributor(s): Gilligan, Colin.
Material type: materialTypeLabelBookPublisher: New Delhi Viva Books 1999 2001Edition: 2nd ed.Description: xx, 827p. 28cm.ISBN: 8176490709.Subject(s): Marketing ManagementGenre/Form: MarketingDDC classification: 658
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