Advertising and Promotion An Integrated Marketing Communications perspective
By: BELCH, George E
.
Contributor(s): BELCH, Michael A.
Material type: 
BookPublisher: US Irwin 1990Edition: 4th.Description: 762.ISBN: 0256218994.Subject(s): MarketingDDC classification: 659.1/BEL
| Item type | Current location | Collection | Call number | Status | Date due |
|---|---|---|---|---|---|
Reference Materials
|
ATI Gampaha Reference Division | Reference Collection | 659.1(BEL) (Browse shelf) | Available | |
Permanent Reference Materials
|
ATI Gampaha Permanent Reference Division | Permanent Reference Collection | 659.1/BEL (Browse shelf) | Not for loan |
, Shelving location: Permanent Reference Division , Collection code: Permanent Reference Collection Close shelf browser
| 659.2MET Hotel And Public Relations | 659.2MET Hotel And Public Relations | 659.002 97 LEW Advertising Age Handbook of Advertising | 659.1/BEL Advertising and Promotion An Integrated Marketing | 659.1 BEL Advertising and Promotion, An Intergated Marketing Communications Perspective | 659.2 SAF Power Public Relations | 660.6 HEG Biotechnology |
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