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Service Management And Marketing, A Customer Relationship Managment Approach

By: Gronroos, Crhistian.
Material type: materialTypeLabelBookPublisher: England John wiley & sons Ltd. 2000Edition: 2nd Edition.Description: x, 394p. 24cm.ISBN: 9812531432.Subject(s): Marketing | Service Industries | Custermer ServiceDDC classification: 658.8(GRO)
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