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Details for:
Service Management And Marketing, A Customer Relationship Managment Approach
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Service Management And Marketing, A Customer Relationship Managment Approach
By:
Gronroos, Crhistian
.
Material type:
Book
Publisher:
England
John wiley & sons Ltd.
2000
Edition:
2nd Edition
.
Description:
x, 394p. 24cm
.
ISBN:
9812531432.
Subject(s):
Marketing
|
Service Industries
|
Custermer Service
DDC classification:
658.8(GRO)
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