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Gronroos, Crhistian

Service Management And Marketing, A Customer Relationship Managment Approach - 2nd Edition - England John wiley & sons Ltd. 2000 - x, 394p. 24cm

ISBN: 9812531432

Subjects--Topical Terms:
Marketing
Service Industries
Custermer Service

Dewey Class. No.: 658.8(GRO)

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